House of Doge, the corporate arm of the Dogecoin Foundation, has become the largest equity holder in US Triestina Calcio 1918.
The acquisition, completed alongside merger partner Brag House Holdings (NASDAQ: TBH), places a cryptocurrency commercialisation vehicle squarely into the ownership structure of a historic Italian club.
The club officials say the deal will bring immediate capital and a plan to pilot crypto payments at the club’s home venue, Stadio Nereo Rocco.
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Triestina was founded in 1929 and once competed in the earliest Serie A seasons, but it has spent decades outside Italy’s top flight.
House of Doge declined to disclose the precise size of its stake. Company executives, however, emphasise that the funds will shore up football operations and community programs.
Triestina currently sits at the bottom of Serie C and faces the immediate sporting challenge of avoiding relegation.
The new ownership says it will prioritise short-term stability and long-term growth.
Management intends to inject resources to strengthen the squad and improve back-office systems.
At the same time, advisers with experience in major-league governance have been engaged to help modernise the club’s commercial approach.
House of Doge plans to pilot cryptocurrency as a practical payment method at matchdays.
Triestina’s supporters will reportedly be able to buy tickets, concessions, and merchandise using digital currencies.
The club and House of Doge say the move aims to improve the fan experience and diversify revenue streams.
Brag House Holdings will provide the listed structure and governance framework for the partnership, while its gaming and fan-engagement platforms are expected to tie into Triestina’s outreach.
Analysts watching Dogecoin (DOGE) say the memecoin faces a technical crossroads as market interest returns.
Market analysis points to a multi-year ascending triangle pattern and key support around $0.16–$0.19.
Short-term resistance levels lie at $0.205 and $0.227, with a further target near $0.242.
More bullish scenarios place subsequent resistance at higher levels, such as $0.45 and $0.86, and some commentators even speculate about a long-range $1.50 possibility if momentum intensifies.
Other analysts suggest that DOGE must hold above $0.1918 to press toward $0.2054, while failure below $0.1918 could open a slide to $0.1820.
The House of Doge becoming the largest equity holder in US Triestina Calcio 1918 and introducing Triestina’s stadium payments, merchandising, and community programs could be a major boost for the Dogecoin price.
Furthermore, if Triestina’s stadium payments, merchandising and community programs successfully adopt crypto in practical, fan-friendly ways, the result could offer a tangible template for other clubs and investors.
The post Dogecoin’s House of Doge acquires majority stake in US Triestina Calcio 1918 football club appeared first on CoinJournal.
Dogecoin’s House of Doge acquires majority stake in US Triestina Calcio 1918 football club
Source: https://coinjournal.net/news/dogecoins-house-of-doge-acquires-majority-stake-in-us-triestina-calcio-1918-football-club/
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