Michael Saylor’s relentless quest to transform his company, Strategy, into a Bitcoin-acquiring financial juggernaut has reached a new level of ambition.

The firm has launched and then promptly upsized a novel preferred stock offering, raising a staggering $2.8 billion in a deal that further showcases Saylor’s prowess in the capital markets and the insatiable investor appetite for exposure to the booming crypto market.

As crypto prices continue their upward march, Saylor’s Bitcoin holding company, Strategy, has once again demonstrated its unique ability to tap into market enthusiasm.

The company priced a new kind of security on Thursday, which it has dubbed “Stretch.” This offering promises buyers a hefty 9% annual payout with no specified end date, an unusual feature in the often-arcane world of preferred stock.

Initially planned as a $500 million deal, the offering was upsized to $2.8 billion due to overwhelming demand, according to a person familiar with the transaction who asked to remain anonymous.

This move is the latest, and perhaps most audacious, demonstration of Saylor’s Wall Street wizardry in his years-long effort to pivot a middling software firm, formerly known as MicroStrategy, into a corporate entity singularly obsessed with one goal: raising as much money as possible to acquire as many Bitcoin as possible.

At last count, the company’s hoard stood at some 600,000 coins, worth approximately $70 billion.

“This is not the first financial engineering initiative by Strategy,” noted Campbell Harvey, a professor at Duke University. “In any situation where your company is worth far more than fundamental value, you raise money.”

Since Strategy’s first groundbreaking Bitcoin purchase in 2020, Saylor has employed a diverse range of financial instruments, including selling equity, issuing various types of debt, and layering multiple stacks of preferred shares.

In doing so, he has not only amassed a colossal Bitcoin treasury but has also inspired a fleet of imitators, spurring a new industry of public companies dedicated to the so-called “treasury strategy” of buying and holding cryptocurrencies.

The ‘Stretch’ security: a new twist on an old theme

Many of the previous financial instruments that have fueled Strategy’s rise have proven to be more popular than expected, but even against that backdrop, the demand for “Stretch” was notable.

The company’s common shares rose 0.5% on Wednesday and are up an impressive 43% for the year.

The new “Stretch” shares occupy a specific place in Strategy’s complex and unusual capital structure.

They sit above the company’s common stock and its other preferred shares—which carry creative names like “Strike” and “Stride”—but remain subordinate to its convertible bonds and another preferred stock known as “Strife.”

A key feature that distinguishes “Stretch” from earlier offerings is its flexible dividend. Unlike a fixed payout, this security allows Strategy to tweak the dividend rate.

Each month, the firm will set a new payout rate with the aim of keeping the share price near the $100 mark, raising or lowering the dividend as needed to maintain this target. It’s a unique combination of a dynamic pricing model and a trust exercise, and a clear reminder that in the world of financial engineering, Strategy often creates its own rules.

Diminishing returns? A discount to win over investors

While this flexibility may appeal to Saylor’s large and dedicated fan base of retail investors, it also introduces a new layer of uncertainty into an already complex capital structure.

There are some signs that Saylor’s tactics may be facing somewhat diminishing returns, as the value of the company, relative to the Bitcoin it owns, has reportedly gone down.

In a move to win over investors for its latest offering, Strategy offered the “Stretch” shares at a discount. The shares, which are set to carry an initial dividend of 9%, were sold for $90 each.

This was at the bottom of the marketed range and represents a discount to their face value of $100, according to the person familiar with the deal.

Despite the discount, the outsized demand for the deal provides the latest and most powerful sign of both Saylor’s avid following and the continued speculative fervor that is running through the financial markets.

According to a previous Bloomberg report, major financial institutions including Morgan Stanley, Barclays Plc, Moelis & Co., and TD Securities worked on this landmark deal.

The post Michael Saylor’s Strategy upsizes ‘stretch’ preferred stock sale to $2.8 billion appeared first on CoinJournal.

Michael Saylor’s Strategy upsizes ‘stretch’ preferred stock sale to $2.8 billion

Source: https://coinjournal.net/news/michael-saylors-strategy-upsizes-stretch-preferred-stock-sale-to-2-8-billion/

Strategy has added another 6,220 Bitcoin to its corporate balance sheet, spending $739.8 million during the week ending July 20, 2025.

The purchase was funded through the company’s ongoing at-the-market (ATM) equity offerings.

With this latest acquisition, the firm now owns 607,770 BTC—worth over $43 billion at current prices—making it the largest institutional holder of Bitcoin worldwide.

The firm, chaired by billionaire Michael Saylor, paid an average of $118,940 per Bitcoin in its latest purchase, as disclosed in a filing published on Monday.

This represents a significant premium over its historical average acquisition cost of $71,756 per BTC.

Strategy issues 1.6M MSTR shares in latest equity round

Between July 14 and July 20, Strategy raised approximately $740.3 million across four different security classes.

The majority of funds—$736.4 million—were generated from the sale of 1,636,373 MSTR common shares.

The company also issued 5,441 STRK preferred shares with an 8.00% strike, raising $700,000. Another 2,000 STRF shares were sold at a 10.00% strike, bringing in $200,000. Additionally, 31,282 STRD preferred shares, also with a 10.00% stride, were issued for $3.0 million in proceeds.

All four instruments fall under large multi-billion-dollar issuance programmes. Both the MSTR and STRK share classes are authorised for up to $21 billion each.

These programmes demonstrate Strategy’s continued ability to convert equity into Bitcoin reserves at scale without relying on traditional financing channels.

BTC acquisition cost shows 20.8% YTD return for Strategy

Bitcoin prices remain significantly higher than Strategy’s average cost basis of $71,756, giving the firm a year-to-date return of 20.8% on its BTC holdings.

At current market prices—just above $118,000—Strategy’s crypto treasury continues to outperform many traditional corporate investments.

This yield figure is particularly notable as Bitcoin has consolidated after hitting an all-time high of $123,000 last week.

Although prices have since pulled back slightly, the bullish market structure remains intact.

Analysts have observed a pennant formation following BTC’s strong rally in July, typically a continuation pattern that suggests potential for further upside.

Despite short-term market volatility, Strategy’s long-term accumulation approach has proven resilient.

The latest purchase reinforces its strategy of treating Bitcoin as a primary treasury asset and a long-term store of value.

Market reacts as Saylor signals continued BTC accumulation

Michael Saylor has maintained a consistent narrative around Bitcoin being a superior store of value.

On Saturday, just days after the most recent BTC buy, he posted on X (formerly Twitter): “Stay humble, stack sats.” The phrase has been interpreted as a signal that Strategy’s accumulation is far from over.

The company’s approach, combining equity capital markets with ongoing BTC purchases, serves as a blueprint for institutional crypto exposure.

As regulatory clarity and institutional infrastructure improve, Strategy’s model could influence how other publicly listed firms handle treasury allocation.

Bitcoin’s latest rally, paired with corporate participation at this scale, continues to shift market sentiment toward long-term adoption.

While the token’s price has slipped slightly from its recent peak, its resilience above the $115,000 level is being closely watched by traders and institutional investors alike.

The post Strategy buys 6,220 Bitcoin for $739.8M, takes total holdings past $43B appeared first on CoinJournal.

Strategy buys 6,220 Bitcoin for $739.8M, takes total holdings past $43B

Source: https://coinjournal.net/news/strategy-buys-6220-bitcoin-for-739-8m-takes-total-holdings-past-43b/