The Football Club of Barcelona, Barcelona FC, or Barca is launching NFTs via Ethereum based Ownix service, according to an announcement made on Nov 05. This event would also mark the launch of the Ownix platform, which will offer a “premium digital auction house for sports, art, and entertainment” A Christie’s of crypto, we will see. The event happening on Nov 24m, as indicated by the reverse clock on the main website, will feature a week-long auction. Barcelona FC will be presenting its NFTs, based on iconic moments of “more than a club” history.
As NFTs surge, we think it is important to give those collectors who are Barcelona FC fans an opportunity to own a piece of the club’s history. This new and exciting asset class allows collectors to own things that weren’t possible to own before, and we’re thrilled to offer sports fans an opportunity to spearhead the movement. Our mission is to bring customers to purchase NFTs not simply for marketing them further onwards, but for the pleasure and pride of owning a piece of club history.
Guy Elhanani, CEO of Ownix
Barcelona FC has a very large fanbase around the world and leads the way in the digital domain with over 400 million followers in social networks. Given this scenario, the Club is constantly looking for new ways to connect with its fans, and we believe that creating these NFTs is a unique opportunity to continue growing and consolidating the Barça brand by bringing unique moments that have made Barça fans dream and FC Barcelona a well-known club on every level.
Joan Laporta, President of FC Barcelona
About Barcelona FC
Futbol Club Barcelona commonly referred to as Barcelona FC and colloquially known as Barça is a Spanish professional football club based in Barcelona, Spain, that competes in La Liga, the top flight of Spanish football. It is the fourth-most valuable sports team in the world, worth $4.06 billion, and the world’s richest football club in terms of revenue, with an annual turnover of €840.8 million.
The official Barcelona anthem is the “Cant del Barça”, written by Jaume Picas and Josep Maria Espinàs. Barcelona traditionally play in dark shades of blue and red stripes, leading to the nickname Blaugrana. Barcelona is one of the most widely supported teams in the world, and the club has one of the largest social media following in the world among sports teams [WIKIPEDIA]
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